The graphic design of Directiondesign is very much inspired on the
signage system of Dutch transportation. This system is designed by a number of companies that are well known
worldwide (Mijksenaar for example that
developed signage systems for several airports).
Ofcourse I didn't want to just copy the graphic style. Interaction design demands a different
approach because it is a different medium. Still, there is a lot to learn from signage systems since
they also need to tell people where to go and how to get there.
that many portfolios use very dark or very light colours,
with only bright accents and
very small pixel typography. This is fine but I wanted to use a more bright colour scheme and very legible (big)
typography so it would
have a broader appeal. I wanted to avoid the postmodern
eclecticism that is so populair at the moment (many layers of –illegible– type mixed with photography and 3D).
Trying to make something with a strong concept that communicates to a broad audience was quite hard.