style and design
functions of type
Current typographic functions can be divided into the following categories:
a) Art/Autonomous typography
In this case typography is mainly used for aesthetic purposes. The individual style and expression of the designer is often more important than the text.
b) Communication typography
1) Impression typography
The main function of impression type is to get people to read. In this case form can also be more important than legibility. But it does have a specific function: attract attention.
2) Information typography
Often called 'book typography'. This is the kind of typography that is usually very subtle and its highest priority is legibility. It often involves high quantities of text.
3) Interactive/navigational typography
There are many ways to represent interactive type. Besides legibility, usability is introduced as an extension of typography. Navigational typography has several functions:
a) It tells the user where he/she is in relation to the rest of the content
b) It tells the user where to go and how to get somewhere
c) It provides direct feedback to accentuate interaction
d) It accurately represents the content through language and aesthetics
The communicative goal of new media differs from traditional media. The reader is now a user and that involves a different approach to typographic design that conventional methods cannot comprehend. This is were usability comes into the picture.