At the interactive art festival organised by Seeyou@art (I did the visual identity design) I wanted to do something challenging: design logos in 5 minutes for passers by. It proved to be difficult but 6/7 people were very happy with the result. Time spend was actually between 5 and 20 minutes per logo, 5 minutes proved practically impossible in most cases. A good way to train quick creative thinking, maybe nice to do again sometime. Making a complete visual identity, animation and applying the designs takes a lot more time (logo design generally too, I did not use color in most cases for example). Thanks to Cathelijne Mulders (director Seeyou@art).