The tagline of Dutch broadcaster VPRO was ‘sponsor of progress’. Visualising this in the form of colourful animated info-graphics, the new idents set a positive progressive tone that’s influenced by the long history of the broadcaster. The style and animation looks to the future. Digital Avant-Gardism, not only as a stylistic reference but true to the ideals of humanistic development of oneself (strategy by De Mortierbrigade).
The tagline of Dutch broadcaster VPRO was ‘sponsor of progress’. Visualising this in the form of colourful animated info-graphics, the new idents set a positive progressive tone that’s influenced by the long history of the broadcaster. The style and animation looks to the future. Digital Avant-Gardism, not only as a stylistic reference but true to the ideals of humanistic development of oneself (strategy by De Mortierbrigade).