The tagline of Dutch broadcaster VPRO was ‘sponsor of progress’. Visualising this in the form of colourful animated info-graphics, the new idents set a positive progressive tone that’s influenced by the long history of the broadcaster. The style and animation looks to the future. Digital Avant-Gardism, not only as a stylistic reference but true to the ideals of humanistic development of oneself (strategy by De Mortierbrigade).