For Sara El-Ayouby I made her visual identity, a dynamic identity in form and movement. Sara is a Yoga teacher, audio engineer, dj and an all round creative with a goal to help people with their breathing and body awareness through Yoga. The identity is very layered but simple in form, together with video and imagery it creates meaning. It combines patterns also seen in the Middle East and Far East, bringing it down to the basics – a 4 dimensional hypercube that can respond to both images and sound.